A Historic Name In American Trucks Wants To Build A New Gas Truck
REO Industries, reviving one of the most storied names in American commercial vehicles, has announced plans to produce a new gasoline-powered truck with a starting price of $21,500. The proposed model would feature a manual transmission and four-wheel drive, targeting buyers who want a simple, rugged work truck without the complexity of modern electronic systems.
The news has sent ripples through both the classic truck community and the modern automotive press. For REO enthusiasts, the revival of the REO name for a purpose-built truck feels like a natural continuation of the marque's legacy - REO pioneered the light commercial truck category with the Speed Wagon in 1915, and the company's trucks served American farms, factories, and municipalities for decades.
'This is the kind of truck people have been asking for,' said an industry analyst quoted in the report. 'Basic, affordable, and built to last. If REO Industries can deliver on the $21,500 promise, they will have no shortage of buyers.' The announcement has already generated significant discussion on AACA forums and among REO Club of America members.